the Jambu Festival of Multi-Cultural Music and Arts - Reading, Berkshire
  • the Jambu Festival of Multi-Cultural Music and Arts - Reading, Berkshire
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  •   the Jambu Festival of Multi-Cultural Music and Arts is a one-day festival of Asian arts and culture taking place in May 2007 in order to explore Reading’s rich cultural diversity, to encourage an integrated cultural community and to boost cultural communication in Reading. It is The Jambu Festival’s objective to increase accessibility to contemporary urban Asian youth culture, injected with examples of traditional Asian art-forms in order to encourage interest in Asian roots, focusing a spotlight on Indian arts in particular. It aims to: Provide a culturally diverse one-day-long festival of Asian music and artsEnsure broad accessibility is enabled for members of the local communityWiden participation in Asian cultural activities in Reading To integrate traditional and contemporary Asian culture to achieve audience developmentTo establish connections between local cultural organisations  To find out more or if you are keen to be involved in anyway, whether to perform, join our team of volunteers or to promote your community group, please contact Juliet Webb on 07786 151241 or email thejambufestival@yahoo.co.uk The Jambu Festival has been proposed because Reading is home to a large number of Asian and 2nd Generation musical and artistic creators whose reputation has gone worldwide. From Dhol to Bhangra and Hip Hop, it has them all.  Reading, Berkshire is a rich centre of diverse community culture, influenced by its many different resident nationalities. Already playing host to the internationally acclaimed World of Music and Dance Festival, Reading acts as a melting pot for worldwide arts and culture. Reading has a thriving Asian community. Asian and Asian British residents make up 16.9% of Reading’s population. (Neighbourhood Statistics, 2003)However a lack of cultural events which provide access for young Asians to interact locally with their own cultures and others, has been identified.

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